---
title: Integrated Business Planning Validated in Benchmark Report by Aberdeen Group
description: Integrated Business Planning Validated in Benchmark Report by Aberdeen Group
---

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# Integrated Business Planning Validated in Benchmark Report by Aberdeen Group

January 19, 2009 | By River Logic News

Tags

In the movement to digitize the enterprise and connect all things IoT and more, a former supply chain buzzword has re-emerged with more momentum than ever… and confusion! The supply chain term “control tower” is used many ways, causing some vendors to meld its point solutions into a new layer of technology and tout a beacon of insights across the supply chain with promises to include:

**DALLAS, TEXAS, January 19, 2009** – River Logic, Inc., the leading provider of [Integrated Business Planning](https://download.riverlogic.com/solutions/integrated-business-planner/integrated-business-planning/) and advanced business modeling software, is please to announce its cosponsoring of Aberdeen Group’s most recent benchmark report, “Making Integrated Business Planning Pay Off: Bridging Supply, Demand, and Finance.”

The report validates River Logic’s vision and value proposition of increasing financial performance through an integrated planning and business modeling platform. By adopting Integrated Business Planning (IBP), decision makers can improve profitability by looking at both revenues and costs in a holistic manner.

The report, which includes survey results from 129 enterprises, highlights performance improvements and characteristics that distinguish Best-In-Class organizations. Sample characteristics of these Best-In-Class performers are:

- 6 times as likely as all others to have the ability to model pricing as a parameter to shape demand
- 7 times as likely as all others to have the ability to proactively monitor daily performance against IBP metrics
- 2.5 times as likely as all others to have the ability to enable feedback from the financial planning and budgeting process to the S&OP process

“Vendors specializing in IBP, such as River Logic, are deploying sophisticated solutions that align demand and supply planning with financial planning,” states Nari Viswanathan, principal analyst, Aberdeen. “By connecting analysis to financial outcomes, management can determine which plans, activities, and resources will deliver the greatest return in terms of Return on Net Assets, working capital, profits, cash flow, and other financial metrics.”

River Logic’s award-winning software, Enterprise Optimizer® (EO), removes departmental barriers by connecting planning across the enterprise. Specifically, EO connects strategic and operational planning directly to financial outcomes. EO, which uses activity-based modeling, constraint-oriented process modeling, and [comprehensive financial modeling](https://download.riverlogic.com/solutions/), improves decision support through product profitability, customer and channel optimization, inventory strategy optimization, capital asset strategy and S&OP.

**About River Logic**  
 Based in Dallas, Texas, River Logic, Inc. ([www.riverlogic.com](http://www.riverlogic.com)) provides Integrated Business Planning and advanced business modeling solutions. River Logic’s award-winning software, Enterprise Optimizer ® (EO), helps companies increase financial performance by connecting strategic and operational planning directly to financial outcomes. EO uses advanced constraint-oriented reasoning to holistically model an enterprise with every conceivable constraint, opportunity, and interdependency. EO users quickly build integrated models without writing code or managing formulas. EO is faster and more accurate than alternative solutions, enabling businesses to break down silos, communicate effectively, and execute the best decisions. With EO, true enterprise-wide decision-making becomes a reality.

\*\*\*\*\*

For more information, press only:

Jeff Rice  
 Director of Marketing  
 214-393-4668  
 jrice@riverlogic.com

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