---
title: River Logic Named in the Supply & Demand Chain Executive 100
description: River Logic Named in the Supply & Demand Chain Executive 100
---

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# River Logic Named in the Supply & Demand Chain Executive 100

July 30, 2008 | By River Logic News

Tags

In the movement to digitize the enterprise and connect all things IoT and more, a former supply chain buzzword has re-emerged with more momentum than ever… and confusion! The supply chain term “control tower” is used many ways, causing some vendors to meld its point solutions into a new layer of technology and tout a beacon of insights across the supply chain with promises to include:

**DALLAS, TEXAS – July 30, 2008** – River Logic, Inc., the leading provider of integrated business planning and advanced business modeling, today announced its inclusion in the seventh-annual listing of the Supply & Demand Chain Executive 100.

According to Andrew K. Reese, editor of Supply & Demand Chain Executive, “This year the magazine focused the criteria for its “100” feature on supply chain innovation. Our readers turn to Supply & Demand Chain Executive to learn about new solutions and best practices for enabling the supply chain, to understand trends in supply chain technology, and to benchmark their own companies’ enablement initiatives with those of other enterprises across industry verticals.

River Logic, a repeat member of the Supply & Demand Chain Executive 100, was selected for its innovation and its ability to deliver true, integrated planning across the enterprise. River Logic’s award-winning software, Enterprise Optimizer®, enables executives and managers to determine which activities will deliver the greatest financial impact by simultaneously considering market, process and financial dynamics.

According to Kevin Howe, River Logic CEO, “This type of formal recognition validates the impact Integrated Business Planning has on the supply chain.” Howe continues, “Globalization, outsourcing, compliance, complex relationships, and evolving trade channels are literally redefining the business landscape. In turn, business leaders are seeking alternative solutions to better understand their company’s true performance drivers. Consequently, any planning solution that fails to consider strategic, operational and financial implications can not optimize corporate performance.”

**About River Logic**  
 Based in Dallas, Texas, River Logic, Inc. ([www.riverlogic.com](http://www.riverlogic.com)) is the leading provider of integrated business planning and advanced business modeling solutions. River Logic’s award-winning software, Enterprise Optimizer ® (EO), links financial planning and operational performance to create a unified model of the business. EO’s integrated planning capabilities provide financial performance scenarios based on strategic, tactical and operational decisions.

**About Supply & Demand Chain Executive**  
 Supply & Demand Chain Executive ([www.SDCExec.com](http://www.sdcexec.com/)) is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage.

\*\*\*\*\*

For more information, press only:

Jeff Rice  
 Director of Marketing  
 214-393-4668  
 jrice@riverlogic.com

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