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Philip Morris International Expands Use of River Logic’s Digital Planning Twin Technology Solution

DALLAS, TEXAS, UNITED STATES – September 20, 2022 – River Logic today announced the successful expansion of a partnership with Philip Morris International (PMI), a leading international tobacco company working towards a vision of a smoke-free future. To drive a series of its supply chain digitization efforts, PMI leverages River Logic’s advanced Digital Planning Twin Technology.

Carlos Centurion, President of River Logic, commented, “We are honored to continue supporting PMI in accelerating data-driven decisions by utilizing the real-world scenarios suggested by our Digital Planning Twin Technology platform. Our team’s experience with large global consumer product manufacturing clients enables us to manage the sheer volume and high degree of data complexity that PMI requires. We are excited that our technology is helping PMI visualize optimization scenarios and make decisions that are having a truly substantial impact on operational efficiency and cost savings.”

“As PMI continues its transformation journey towards a smoke-free future, we have found River Logic’s digital twin technology to be a valuable decision-support tool within our supply chain. By replicating some of our network in this platform, we can accelerate our data-driven decision-making through simulations and scenario planning,” said Sunanda Ramakrishnan, Director Strategy – Digital & Analytics at Philip Morris International.


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"One of the key values from River Logic is the ability to bring our functional teams data that they can make actionable. We want them to understand the opportunity cost of producing and selling one more or less of that product, and River Logic enables that for us."

- Corporate VP of Planning