---
title: River Logic Launches Gartner-Ranked Prescriptive Analytics Cloud Platform; Secures $10M
description: River Logic announces the release of its Gartner-ranked prescriptive analytics cloud platform and secures $10M in funding.
image: https://download.riverlogic.com/hubfs/Blog_Images/River_Logic_Launches_Prescriptive_Analytics_Platform.jpg
---

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# River Logic Launches Gartner-Ranked Prescriptive Analytics Cloud Platform; Secures $10M

*Organizations Deploy to Improve Decisions and Business Outcomes*

***DALLAS – May 27, 2016** – River Logic, global leader in prescriptive analytics planning software, announced the release of its cloud-based Prescriptive Planning and Performance Management platform. The only software on the market that puts the power of prescriptive analytics into the hands of business users, River Logic offers cutting-edge visualizations, embedded business knowledge and unlimited what-if capabilities for trade-off analysis. With a time-to-value of only six weeks, this software gives customers the ability to quickly discover insights across all business functions.*

“Today’s packaged planning solutions don’t provide built-in, comprehensive, cross-functional scenario planning — instead, they solve problems in silos,” said Carlos Centurion, President of River Logic.“

> **Scenario management is a top priority in our platform,** **offering unlimited what-if scenarios to evaluate trade-offs and discover the optimal course of action**. Visual outputs are delivered to decision-makers in an easy-to-use interface with direct performance indicators across silos.”

**“River Logic provides an enabling technology to drive business transformation and delivers tangible business outcomes that every C-level should be considering,”** said Andrew Friars, Pricewaterhouse Coopers leader for Energy, Utilities and Mining Consulting across Australia, Oil and Gas Consulting Leaders for Asia. "The combination of River Logic and our unique PwC industry insight is delivering signficant true value to companies and governments across the region.”

Simon Avenell of PwC offered further insight into the competitive advantage of River Logic’s prescriptive planning platform: "**We won the project because we could tell the story.** We could make the case to finance to fund the project because of River Logic’s integrated financial and operational modeling."

**River Logic was featured as a leading provider in 3 of Gartner’s recent vendor reports**: The Magic Quadrant of S&OP Systems of Differentiation, The Market Guide to Optimization Solutions and the Global Forecast Snapshot on Prescriptive Analytics. As defined by Gartner, "prescriptive analytics is the application of logic and mathematics to data to specify a preferred course of action.” As the final stage in the analytics maturity curve, they predict that the number of companies leveraging prescriptive analytics will more than triple over the next 4 years.

The company also announced it has **secured $10 million from Mercury Ventures, Ltd** to bolster enterprise partnerships, better serve customers and continue to expand the features and capabilities of its new prescriptive planning platform.

> Andre M. Boisvert, River Logic’s Board Vice Chairman and Senior Advisor commented, **“The world is moving to a place where analytics drives decision-making;** companies are demanding content that is actionable rather than informative. River Logic is there now.”

Among many others, River Logic works with some of the biggest companies including BHP Billiton, McKee Foods, Beaulieu, Boise Cascade, Thames Water, as well as many organizations within U.S., Australian, Canadian and Russian governments. It has also established global partnerships with leaders like PricewaterhouseCoopers, Grant Thornton, CGI, Microsoft and AFS Technologies.

River Logic’s software enables drastically improved decision making for a wide range of business problems, including pricing optimization, cash management, revenue management, trade promotion optimization, value driver modeling, compliance optimization, water utility management, and more.

### About River Logic

River Logic is a privately held software company that offers the only prescriptive planning and performance management platform for mid to large-sized organizations wanting to make more impactful decisions and optimize business performance. River Logic’s cloud-based platform enables business professionals to collaboratively solve strategic and tactical business problems by evaluating unlimited what-if scenarios. The company helps customers increase business performance, decision-making agility and the ability to predict business outcomes through prescriptive planning. For more information, please visit www.riverlogic.com.

Contact:  
*PR Contact | Shannon Kearns | skearns@riverlogic.com | 812-598-8433 | www.riverlogic.com*

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- [Product Mix & Customer Profitability](https://www.riverlogic.com/solutions/product-mix-customer-profitability)
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- [Trade Promotion Optimization](https://www.riverlogic.com/solutions/trade-promotion-optimization)

- #### [Technology](https://www.riverlogic.com/technology/prescriptive-analytics-platform)
- [Our Platform](https://www.riverlogic.com/technology/prescriptive-analytics-platform)
- [Prescriptive Analytics](https://www.riverlogic.com/technology/prescriptive-analytics)

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