--- title: "E-book: An Introduction to Business Analytics" description: Are you a business leader? Learn the difference between BI and more advanced forms of analytics. image: https://download.riverlogic.com/hubfs/Pillar%20Page%20/AdobeStock_101665287.jpeg --- ### Get in Touch [![logo](https://download.riverlogic.com/hs-fs/hubfs/logo.png?width=3153&height=398&name=logo.png "logo")](http://riverlogic.com) [![logo-hover](https://download.riverlogic.com/hs-fs/hubfs/logo-hover.png?width=3153&height=398&name=logo-hover.png "logo-hover")](http://riverlogic.com) - [Solutions](http://www.riverlogic.com/solutions) - [Capacity Planning](https://download.riverlogic.com/solutions/capacity-planning) - [Commodity Trading & Logistics](https://download.riverlogic.com/solutions/commodity-trading-and-logistics-optimization) - [Product Mix & Customer Profitability](https://download.riverlogic.com/solutions/product-mix-customer-profitability) - [Production Planning](https://download.riverlogic.com/solutions/production-planning-and-scheduling) - [Sales & Operations Planning](https://download.riverlogic.com/solutions/sales-and-operations-planning) - [Sourcing & Procurement](https://download.riverlogic.com/solutions/sourcing-and-procurement-optimization) - [Supply Chain & Logistics Optimization](https://download.riverlogic.com/solutions/supply-chain-optimization) - [Supply Chain Network Optimization](https://download.riverlogic.com/solutions/supply-chain-network-optimization) - [Trade Promotion Optimization](https://download.riverlogic.com/solutions/trade-promotion-optimization) - [Industries](https://download.riverlogic.com/industries) - [Building Products](https://download.riverlogic.com/industries/building-products) - [Chemicals](https://download.riverlogic.com/industries/chemicals) - [Consumer Packaged Goods](https://download.riverlogic.com/industries/consumer-packaged-goods) - [Food and Beverage](https://download.riverlogic.com/industries/food-beverage) - [Manufacturing](https://download.riverlogic.com/industries/manufacturing) - [Mining & Metals](https://download.riverlogic.com/industries/mining-and-metals) - [Oil & Gas](https://download.riverlogic.com/industries/oil-and-gas) - [Pharmaceuticals](https://download.riverlogic.com/industries/pharmaceuticals) - [Pulp & Paper](https://download.riverlogic.com/industries/pulp-and-paper) - [Utilities](https://download.riverlogic.com/industries/utilities) - [Technology](https://download.riverlogic.com/technology/prescriptive-analytics-platform) - [Our Platform](https://download.riverlogic.com/technology/prescriptive-analytics-platform) - [Prescriptive Analytics](https://download.riverlogic.com/technology/prescriptive-analytics) - [Resources](https://download.riverlogic.com/resources) - [Blog](https://download.riverlogic.com/blog) - [News](https://download.riverlogic.com/news-2) - [Testimonials](https://download.riverlogic.com/testimonials) - [Partners](https://download.riverlogic.com/partner-program) - [Our Partners](https://download.riverlogic.com/our-partners) - [About Us](https://download.riverlogic.com/about-us) - [Contact Us](https://download.riverlogic.com/contact-us) - [Our Board](https://download.riverlogic.com/board-of-directors) - [Our Leadership](https://download.riverlogic.com/leadership) - [Careers](https://download.riverlogic.com/careers-current) - Get in Touch Get in Touch [![Get in Touch](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/484375/8a2efec4-88ad-40a3-bc49-91f4a5e57e38.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/484375/8a2efec4-88ad-40a3-bc49-91f4a5e57e38) # Download the E-Book: An Introduction to Business Analytics There’s a plethora of content that defines business intelligence, predictive analytics, and prescriptive analytics. This book is not meant to regurgitate existing content. Rather, it’s meant to help business leaders understand the different approaches to applying analytics, and when to use which form in order to drive the most value for an organization. Instead of using the highly technical definitions that already exist in the market space, we’re going to talk about the kinds of questions and decisions that are supported by each form of analytics by walking you through real-life examples. #### In this e-book, you'll discover: - How to approach business analytics as a business leader - The most common analytics approaches and how they differ - The transformational value of moving beyond simply Business Intelligence and why so many companies are progressing past it - The importance of empowering business leaders with more advanced forms of analytics, rather than keeping it in the hands of data scientists and operations research PhDs - And More SHARE [![Share on facebook](https://download.riverlogic.com/hs-fs/hubfs/Icons/_social%20media/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://download.riverlogic.com/e-book-an-introduction-to-business-analytics&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://download.riverlogic.com/hs-fs/hubfs/Icons/_social%20media/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://download.riverlogic.com/e-book-an-introduction-to-business-analytics&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://download.riverlogic.com/hs-fs/hubfs/Icons/_social%20media/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://download.riverlogic.com/e-book-an-introduction-to-business-analytics&utm_medium=social&utm_source=twitter&url=https://download.riverlogic.com/e-book-an-introduction-to-business-analytics&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) [![Share on email](https://download.riverlogic.com/hs-fs/hubfs/Icons/_social%20media/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check%20out%20https://download.riverlogic.com/e-book-an-introduction-to-business-analytics&utm_medium=social&utm_source=email%20&body=Check%20out%20https://download.riverlogic.com/e-book-an-introduction-to-business-analytics&utm_medium=social&utm_source=email) ### Download the e-book #### Solutions - #### [Solutions](https://www.riverlogic.com/solutions) - [Capacity Planning](https://www.riverlogic.com/solutions/capacity-planning) - [Commodity Trading & Logistics](https://www.riverlogic.com/solutions/commodity-trading-and-logistics-optimization) - [Product Mix & Customer Profitability](https://www.riverlogic.com/solutions/product-mix-customer-profitability) - [Production Planning](https://www.riverlogic.com/solutions/production-planning-and-scheduling) - [Sales & Operations Planning](https://www.riverlogic.com/solutions/sales-and-operations-planning) - [Supply Chain & Logistics Optimization](https://www.riverlogic.com/solutions/supply-chain-logistics-optimization) - [Supply Chain Network Optimization](https://www.riverlogic.com/solutions/supply-chain-network-optimization) - [Trade Promotion Optimization](https://www.riverlogic.com/solutions/trade-promotion-optimization) - #### [Technology](https://www.riverlogic.com/technology/prescriptive-analytics-platform) - [Our Platform](https://www.riverlogic.com/technology/prescriptive-analytics-platform) - [Prescriptive Analytics](https://www.riverlogic.com/technology/prescriptive-analytics) - #### [Industries](https://www.riverlogic.com/industries) - [Building Products](https://www.riverlogic.com/industries/building-products) - [Chemicals](https://www.riverlogic.com/industries/chemicals) - [Consumer Packaged Goods](https://www.riverlogic.com/industries/consumer-packaged-goods) - [Manufacturing](https://www.riverlogic.com/industries/manufacturing) - [Mining & Metals](https://www.riverlogic.com/industries/mining-and-metals) - [Oil & Gas](https://www.riverlogic.com/industries/oil-and-gas) - [Pulp & Paper](https://www.riverlogic.com/industries/pulp-and-paper) - [Utilities](https://www.riverlogic.com/industries/utilities) - #### [About Us](https://www.riverlogic.com/about-us) - [Our Board](https://www.riverlogic.com/board-of-directors) - [Our Leadership](https://www.riverlogic.com/leadership) - [Contact Us](https://www.riverlogic.com/contact-us) - #### [Partners](https://www.riverlogic.com/partner-program) - [Our Partners](https://www.riverlogic.com/our-partners) - #### [Resources](https://www.riverlogic.com/resources) - [Blog](https://blog.riverlogic.com/) - [Content Library](https://www.riverlogic.com/resources) - [News](https://www.riverlogic.com/news) - [Testimonials](https://www.riverlogic.com/testimonials) - [Careers](https://download.riverlogic.com/careers-current) [Facebook](https://www.facebook.com/River-Logic-480102222138357/) [LinkedIn](https://www.linkedin.com/company/river-logic/) [Youtube](https://www.youtube.com/channel/UCMJGbIQn9AX2kGojeRHhu-w/) - [Disclaimer](https://www.riverlogic.com/disclaimer) - [Support](mailto:support@riverlogic.com) - [Privacy Policy](https://www.riverlogic.com/privacy-policy) - [Sitemap](https://www.riverlogic.com/site-map) - [Terms & Conditions](https://www.riverlogic.com/terms-and-conditions) © 2022 [River Logic, Inc.](https://www.riverlogic.com?hsLang=en) All rights reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/985826217/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=173242&fmt=gif)