There’s a plethora of content that defines business intelligence, predictive analytics, and prescriptive analytics. This book is not meant to regurgitate existing content. Rather, it’s meant to help business leaders understand the different approaches to applying analytics, and when to use which form in order to drive the most value for an organization. Instead of using the highly technical definitions that already exist in the market space, we’re going to talk about the kinds of questions and decisions that are supported by each form of analytics by walking you through real-life examples.
In this e-book, you'll discover: